Interesting Amuse Bouche from Behaviour & Attitudes 2018 TechScape Study:

* 80% of the population now access the internet once a day or more often (almost all under 35s are now online at least once a day) * 14% of the population never access the internet * 1 in 10 have a wearable digital device (mainly under 50s and ABC1s). 253,000 in total at national population level * 2 in 5 Irish consumers desire an integrated shopping experience (38% claim to research products on their […]

Radio Days Conference Research

Nice infographic from JNLR – very high reach of Media Buyers through Radio!

Newspaper & Magazine Readership 2016

Reviewing the latest JNRS Circulation figures from NewsBrands Ireland makes for very interesting - if not unexpected gloomy reading. The circulation of print titles was over 8% lower at the end of 2016 than in 2015. 8% less Daily Newspapers are sold each day now at 421,930 copies while the Sundays are almost 9% down to 609,987. That's a lot of newsprint recycling lost in just one year. Compared to 2005 though the figures are […]

Someone has ‘listened’ to sense.

                      About time we got rid of the ludicrous Chewing Gum qualifiers in Radio spots.
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Investor Demographics

Interesting Deminfographic from our Studio on Investor Demographics in Ireland. Click image to fill screen.
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Spectacles v Contact Lenses

Another entertaining infographic from the studio. Three quarters of us wear Glasses by the time we’re 54. Remarkably few of us like pushing our fingers in our eyes to install contacts.

Excellent Flowchart / Infographic on use of Music in Radio spots

We love the clarity or thought and execution. Thanks for sharing Eoghan. http://www.brandartillery.com  

Social Media Company Facebook to sell ads in a business-like fashion

https://www.facebook.com/marketing “Broadcast advertisers will now find familiar terminology when making video ad buys on Facebook.” – Matt Idema, VP of monetization product marketing at Facebook “For marketers, this shift makes it essential to take new creative considerations into account when designing effective video ads. While this work is ongoing, we have seen that when marketers think about the unique characteristics of mobile behavior, they are able to more effectively connect with their audience.” Mr. Idema […]

Some useful resources for HTML5

  – Google Web Designer: google.com/webdesigner – Update Flash files to HTML5: support.google.com/adwords/answer/6249073?hl=en&authuser=0 – Rich Media Gallery: richmediagallery.com/tools – DclkPubs-H5   – IAB_Europe_Mobile_Brand_Builders_Ad_Format_Recommendation   – IAB_Europe_Brand-Builders_Ad-Formats-Descriptions
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Season’s Greetings

A very Happy Christmas to all our clients, friends, partners & collaborators.   Thank you for your support this year, here’s to a peaceful break with continued success in 2016.   Please click here to view our Christmas Card or download it here.